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Out-of-Home Most Effective Driving Online Activity

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According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Durden hosts American Advertising Federation | Dothan ‘ADDY’ Awards Gala

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aaf Did you hear about the ADDY’s? Besides the recent buzzed about YouTube video of the show’s audience performance breaking out into the “Harlem Shake”, this year was a huge success! The ceremony was hosted at the Durden Outdoor Sign Museum on February 21st with Durden’s own Amy Kirkland, serving as this year’s ADDY Chair. The hottest creative of the Wiregrass was announced at the Gala. Everyone who attended had a great time enjoying the entertainment, photo booth sessions, delightful dinner and drinks. The American Advertising Federation, the nation’s oldest national advertising trade association, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The mission of the AAF is to protect and promote the well-being of advertising. They achieve this through an exclusive, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Every year the creative is bigger and better with fierce competition. The ADDY’s is a way to showcase the talent of businesses, freelancers, and college students. Distinguished panels of creative executives were honored to judge this year’s competition. Among the judges were:
  • Wally Hitchock, Associate Creative Director – Red Square Agency (Mobile, AL)
  • Brant Kelsey, Chief Brand Strategist & Founder – Kelsey Advertising & Design (LaGrange, GA)
  • Vicki Mills, Regional Director of Marketing – Goodwill Industries of Middle Georgia and the CSRA (Macron, GA)
Durden was honored to be presented for many awards throughout the evening. Our creative team was awarded:
  • Judges Choice – Outdoor Board Super-Sized, Eagle Eye Outfitters
  • Gold ADDY – Outdoor Board Dimensional, Eagle Eye Outfitters
  • Silver ADDY – Outdoor Board Extension/Dimensional, Area 51 Tactical
Our team is honored to have hosted and been a part of this year’s ADDY Awards. If you are an artist, student, or business and would like to submit your work for next year’s event contact Amy Kirkland, 792-5056. AAF-Dothan holds a luncheon the first Wednesday of every month at the Wiregrass Rehabilitation Center at noon. March’s luncheon will feature guest speaker, David Allred, Partner at LWT Connect in Montgomery, AL. You may reserve a seat at the March luncheon and learn more about the AAF-Dothan Chapter at http://www.aafdothan.com Durden has been in the business of making people FAMOUS with our award winning creative since 1968. If you would like to know how we can make you FAMOUS contact us today (334)-792-5056!

Eagle Eye Outfitters Fish Billboard

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Creative advertising generates impressions.  When you have the public’s attention it is much easier to captivate your audience.  If they are not looking they are not buying.  Durden Outdoor has been working with Eagle Eye Outfitters to establish brand identity and to direct traffic to their location in Dothan, Alabama.  This summer Eagle Eye Outfitters wanted to feature the fishing clothing they offer.

dsc_5223The client provided a picture of the man fishing leaving the creative design ideas to the Durden Creative Department.  The billboard design concept quickly evolved from a simple extension of the man over the top of the billboard to the eye catching design you see.  At first thought the massive 5 foot tall extension seemed to get the job done.  After more brainstorming and discussion our creative staff decided to add a huge fishing pole and fish to the left side of the board.

The fish was designed in a 3D CAD program.  The parts were sent out to be CNC Laser Cut.  The body of the fish is cut from .063 aluminum and the internal braces for the fish are CNC laser cut from .1875 P&O Steel plate. The fish assembly bolts together with 15 bolts and once it is bolted together it is very rigid. The total weight of the fish is roughly 6 pounds.

The end result is a shiny fish swinging in the wind and catching the attention of those passing by.  The client has already reported a large number of people commenting on the billboard within the first 2-3 days of it being posted.  This design will run for about 6 months before being replaced with the fall line marketing message. Read more →