Durden Outdoor Installs Alabama’s Largest 3D Nose
The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers. We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across. While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top!
CLICK TO SEE THE 3D NOSE VIDEO: https://youtu.be/GD9ocJnELrM
Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama. Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama. Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden. “This client is always willing to push the envelope with their creative as they know it works.” The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days.
Because we help your momma and ’em.
Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL. Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.
Serendipity means a pleasant surprise or the luck of finding something you weren’t looking for. Serendipity by Kei Boutique means finding that one piece of clothing you weren’t even looking for, but is just the perfect thing to make your wardrobe. When Serendipity by Kei contacted Durden Outdoor to make them famous, we were beyond ecstatic to help promote their eclectic selection.
We started with a conversation with Serendipity by Kei’s owner, Keisha, about her vision for her boutique, as well as their advertising goals. This was a very enlightening and inspiring step, as her energy was highly contagious and got our creative team motivated to design the best board we could. We then started brainstorming and sketching concept art, which we would send over to Keisha to discuss and review; this honed in and refined the message, as well as the design.
After the concept was approved, we were able to set up a wonderful photo shoot with our photographer partner Mark Broadway, and Serendipity’s delightful model, Mary Holland. A fashion shoot like this one was great to be a part of, as we were open to have fun and show off all the great items Serendipity by Kei has to offer.
Keisha’s passion for her store, her customers, her fashion, and her vision were major inspirations for our design. She worked with us every step of the way, sharing her wisdom about her store and her excitement about our concepts, designs, and final product. Keisha put her feelings about the final design best in our last conversation, with an excited “Whoopie!”
To find out more about Serendipity by Kei, check out their 
Durden Outdoor Displays, Inc. is a family owned business in Dothan, AL. Since opening in 1968, our firm has never laid anyone off. Our business is expanding and we are looking to hire qualified candidates to fulfill several full time positions in our production department. Below are some of the skills that we are looking for:
Sign / Billboard Installers
Climb & work well with heights
Active/clean drivers license required / CDL not required but appreciated
Pass a drug test
On the job paid training with an experienced journeyman
Learn how to install billboards and work on our Durden Digital Network
General Shop Maintenance Duties
Welding / Fab Shop Apprentice
Experience with prepping & painting steel / metal with a spraygun
Candidate must possess a positive attitude, flexibility and willingness to learn.
Our benefits include:
4 Day Work Week (Mon-Thurs)
(1) Paid Week of vacation
100% Company funded annual profit share program
Bi-Annual Bonuses
Home Every Night
New Equipment / Trucks
Low Employee Turnaround
Advancement Opportunities
PLEASE STOP BY OUR OFFICE AT 5500 US HWY 431 N. DOTHAN, AL 36303
OR EMAIL YOUR RESUME TO: 
With the increasing retail growth to the Troy, AL market, Durden Outdoor expanded its inventory in the Spring of 2016 by acquiring the inventory of Insight Media. First, Durden Outdoor upgraded and better positioned 5 of the 6 locations acquired. Durden also built two new prime time 10’ x 40’ bulletins and also added a new 10’ x 40’ Digital at the highest traffic intersection in the city. To help support the demand of circulation for business who like to saturate the market by using our Rotary Poster Program, we expanded our rotary inventory by adding six new Rotary Poster Boards.
Troy is looking forward to the retail growth coming in first Quarter of 2017. Phase One of the new Publix Shopping Center will open which will have eleven store fronts attached and several outer parcels. There are already three new restaurants committed along with a new bank to be built on one of the outer parcels. There will be two new Credit Unions coming to Troy later in 2016. There are also plans for a new retail strip to be added across from Santa Fe Cattle Company. So far in the past year, Troy has seen a new tire store open (Jim Whaley Tires) along with a new Owner of the Ford Dealership and name change to Pike County Ford, the opening of Chicken Salad Chick and several other new retail establishments.
After seeing all the new growth in the City of Troy over the past couple of years, Durden Outdoor saw the need to go in and create more inventory and upgrade some existing inventory to be able to support the demand and have the best billboard positions for our Clients. We are excited about the growth of Troy and look forward to helping make many businesses FAMOUS in the Troy, Alabama market.
Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The numbers through out the state show more than 25 million people traveled in Alabama last year alone. With the increase in the number of vehicles on the road, comes an increase in the number of views on billboards.
One of our local homegrown events, the Slocomb Tomato Festival, utilizes a mix of digital and rotary billboards to announce their event annually. A clean and consistent message is key. Their billboards can be seen on Hwy 231 South and Hwy 52 West in Dothan targeting locals and beach traffic. They also expanded into the Enterprise market to attract even more Coffee County residents to the festival this year. If you are in the Wiregrass this weekend, be sure to stop by the Slocomb Tomato Festival on Friday and Saturday to check out the karaoke contest, car show, The Kentucky Headhunters, and of course sample one of those juicy Slocomb tomatoes.
The team at Durden Outdoor can help you reach over one million cars daily. 
