We pride ourselves on our award-winning creative department. We love working with customers who allow us to create outside of the parameters of a standard sign and really bring the idea to fruition. With the help of our production department, we have designed and implemented some pretty impressive billboards that have increased our customers’ bottom line. Check out some of the unique billboards that can offer great inspiration for your future Out-of-Home advertisement.
Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective.
Although it is very similar to a traditional billboard, there are a few key factors to keep in mind when designing a digital billboard. The Durden Digital Network reaches over 1.3 million cars daily across six markets. With that many impressions, your design is key to running a successful campaign. We have put together some of the best practices we use here at Durden Outdoor Displays, Inc. when creating digital ads.
Simplicity is Key
Creating an effective digital billboard design starts with readability. The best designs are of no use if they are not legible from a distance. Legibility should be the first priority to create a successful design. The average driver has approximately 6-7 seconds to view a billboard. It is crucial to have a simple design that fully tells your brand’s story and also drives the consumer to your business.
Using bold fonts makes the message easier to read from the road. Big, bold lettering helps drivers comprehend your message quickly and retain information for later.
Tell A Story
While the saying “a picture is worth a thousand words” may be cliché, it does ring true. Images help make an emotional connection to those who view it. We suggest adapting the idea that less is more and using an image to convey the message that won’t fit into words.
To communicate your message more effectively, you must hone in on one key element that will stick with the audience. You only have, on average, about 4 seconds to gain their attention. It’s best not to stack your ad with multiple messages at once but rather a single message to draw in your potential customer. In addition, you should keep your message concise and consistent throughout all mediums that you are using.
Image is Everything
Picking the right images for your message is highly important. We recommend keeping the visual elements to a minimum and avoid making the design busy or crowded. A single image or graphic with bold wording will allow your consumer to absorb the information being presented to them easily.
A great way to reach a consumer is making your advertisement relevant. With digital billboards, this is easy to achieve. Digital advertising allows clients to plan in a shorter time frame with quick turnaround times. It gives your business the flexibility to change your design up with the season and even promote daily specials if desired. Flexibility is key in an ever changing environment.
By implementing these best practices with your digital billboard campaign, your business will be set up for success. Are you interested in the Durden Digital Network to gain more exposure? Check out our inventory by clicking HERE. Contact a FAMOUS Maker today to learn more about our products and services by calling (334) 792-5056.
Links to design tips and other related articles:
Digital is Flexible
One of the best features of digital billboards is their flexibility. Whereas traditional billboard signage might be up for weeks or months, content on digital billboards may be changed weekly, daily, or even multiple times a day. For example, a restaurant has the flexibility to advertise breakfast specials in the morning, switch up the promotion at lunch, and then end the day with dinner specials. If retail stores hold a flash sale, they can easily advertise a sale for one day only and then revert back to a standard message. Changing a message frequently is typically difficult with traditional out-of-home media, but with digital signage, it can be done with ease.
Digital Increases Reach
Digital billboards are always on, 24/7 — so people take notice. In fact, 62% of consumers noticed digital billboards in a given month, and 50% of people said they notice them “all” or “most” of the time (Nielsen, 2020). That’s a lot of eyes on your brand. The Durden Digital Network, which stretches from Eufaula, Alabama, to Marianna, Florida, is exposed to over 1.3 million cars daily. Durden Outdoor offers different package options to fit your budget and increase your ROI all at the same time. A digital blitz displays your ad across various digital locations and can be utilized in multiple markets to promote your message. This is great for increasing your reach and promoting a message that is time-sensitive.
Digital Drives Action
Not only do drivers notice digital billboards, but they’re more likely to act after viewing one. According to Nielsen, 65% of viewers engaged in actions after seeing a digital ad, whether that was visiting the website, looking the brand up on social media, or visiting a store in-person. Including an address or directions to a brick-and-mortar store is beneficial, as 57% of those who noticed an ad immediately visited that business, and 95% of those people made a purchase after arriving! A well-made digital campaign can drive action and bring your business success.
Are you considering using digital billboards as part of your advertising campaign? Do you need help strategizing your business’s specific marketing needs? Contact Durden Outdoor DIsplays, Inc. today and become FAMOUS tomorrow at (334) 792-5056.
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Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.
If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or email@example.com.
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Durden Outdoor is excited about our new partnership with Whitewater Alabama. Utilizing a mix of rotary posters and a premium bulletin, they are able to target locals as well as vacationers traveling through the Wiregrass. Their rotary posters are strategically placed on high traffic routes including Restaurant Row along Ross Clark Circle, Main Street and Hwy 231 North. Their premium bulletin can be seen on Hwy 231 South, Alabama’s most traveled highway to Florida beaches. Check out all of the many adventures that they have to offer at WhitewaterAlabama.com.
If you would like to become FAMOUS, please contact one of our sales representatives today at (334) 792-5056 or firstname.lastname@example.org.