“He had a much greater impact on our lives than we did on his,” says Touhy.The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
- Upper Level: $25
- Lower Level: $40
- Ground Level- Meet & Greet: $75
- Ground Level – Dinner: $100
- Ground Level- Table (8): $800
We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign. High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend? The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.
Dothan, Alabama is a hub for smaller outlying towns in multiple counties. Dothan is located in Houston County. Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking. We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising. Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.
Other factors should be considered. Fort Rucker has a large transient work force. People travel to and from work on the base. Fort Rucker has 3 main gates going in and out of the base. Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.
- ALABAMA: CLICK HERE
Counties in Durden Outdoor’s Market Area
- HOUSTON COUNTY: CLICK HERE
- HENRY COUNTY: CLICK HERE
- BARBOUR COUNTY: CLICK HERE
- DALE COUNTY: CLICK HERE
- GENEVA COUNTY: CLICK HERE
- PIKE COUNTY: CLICK HERE
- BULLOCK COUNTY: CLICK HERE
- COFFEE COUNTY: CLICK HERE
- RUSSEL COUNTY: CLICK HERE
The creative team at Durden Outdoor recently completed a new double truck ad for Dothan Magazine. A double truck ad is a two page ad where the pages are facing each other. A double truck ad allows for a lot of space to display your marketing message. The new Durden ad features the FAMOUS tagline meaning Durden Outdoor is in the business of making other companies FAMOUS. The effects done to the word FAMOUS were completed using Photoshop layer styles and 3D effects. Durden Outdoor utilizes high quality graphic design tools including CorelDRAW, Adobe Photoshop, and Illustrator to create effective marketing messages.
Keep in mind, part of the deal when starting a marketing campaign at Durden Outdoor is having our award winning creative team design an effective billboard design for your business. The Durden crreative team treats each company differently based on goods and/or services offered to ensure you have the best possible marketing message posted. Contact us today to see what the Durden Outdoor creative team can do for your business.
What happens when your marketing campaign is boring and does little to make potential clients remember your business? Simple… the result it the person seeing the ad will more than likely never call or stop by. In 2011 be sure to pick your business’s creative partner wisely. Creative advertising and understanding the fundamentals of effective marketing strategy can mean more for your business’s bottom line. Be sure to contact the Durden Kreative staff to see what we can do to make your business FAMOUS in 2011.