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Make A Statement With Billboards

Uniquely designed billboards are often the most memorable ads. Whether it’s a clever or unexpected out-of-the-box design, billboards executed well are eye-catching and draw consumers in to learn more about your business.

We pride ourselves on our award-winning creative department. We love working with customers who allow us to create outside of the parameters of a standard sign and really bring the idea to fruition. With the help of our production department, we have designed and implemented some pretty impressive billboards that have increased our customers’ bottom line. Check out some of the unique billboards that can offer great inspiration for your future Out-of-Home advertisement.

 

Dothan Chrysler Dodge Jeep Ram Fiat

      The Jeep extension and real time headlights create exciting imagery that is sure to catch the eyes of drivers who are looking for adventure. With a large and noticeable directional arrow, potential customers can easily make their way to the dealership to take advantage of Dothan Chrysler Dodge Jeep Ram Fiat’s great prices. This 14’ x 48’ bulletin is a perfect example of adding some small but key features that really bring the sign to life.

Eagle Eye Outfitters

      This 10’ x 42’ bulletin features an Omni-heat reflective Columbia jacket. Lined with red LED’s, the lining of the jacket lit up at night, bringing brand awareness to Eagle Eye Outfitters. It helped draw the attention of all those looking to buy something to keep them a bit warmer during the cooler season. Big, bold text and bright colors really took this design to the next level.

Hardee’s

  Sometimes, the food speaks for itself. That was the idea behind this 10’ x 42’ bulletin for Hardee’s. It boasts an oversized extension to make the shape of the burger seriously pop. Since this appetizing design will make passing drivers hungry, it also features large, simple text to inform the viewer of the closest Hardee’s locations.

Smoothie King

    This Smoothie King billboard is a rotary poster that is wrapped with vinyl. It utilizes an extension to create a straw for the smoothie cup. This was a simple addition to the design that made the item look and feel even more life-like.

Bryan Pharmacy

  This 10’ x 36’ bulletin for Bryan Pharmacy features “Boll Weevil Bryan,” which is a clever decision for a company that is advertising in Enterprise, AL, where the boll weevil is the unofficial symbol of the city. This billboard features a waving arm, which is a unique, eye-catching design element to incorporate. This campaign won a Silver American Advertising Award!

Mr. Mattress

    Mr. Mattress, a mattress superstore in Dothan, AL, wanted a design that is big, bold and tells a simple story – Shop Local, Save Money, Sleep Better. Durden Outdoor created a giant inflatable pillow to attach to the front of the 14’ x 48’ bulletin to bring it to life. In addition, the client wanted a billboard on the west side of town welcoming traffic into the circle city. Nothing says “Welcome to Dothan” quite like the owner waving to eastbound traffic to say hello. Check out the full video on how these designs came to life by clicking HERE. Do you have a creative billboard idea and need the right team to execute it? Give the FAMOUS Makers a call today at (334) 792-5056 or visit our website to learn how we can bring ideas to life and increase your bottom line.

Out-of-Home Advertising During COVID-19

In early 2020, at the start of the COVID-19 pandemic, there was a drop in Out-of-Home visibility due to the Safer at Home order and social distancing. Now that we are well over a year into the pandemic, people are getting back on the roads and back to a new “normal” lifestyle. Because of this, billboards were, and still are, an important aspect of your marketing campaign. With more people resuming travel, Durden Outdoor has also seen an increase in COVID-19 messaging, encouraging people to get vaccinated and save lives.       There are several rumors circulating such as “The vaccine causes fertility issues” and “I don’t need the vaccine, I’ve already had COVID.” In order to squash these myths and educate the public, city and state officials are running billboard campaigns that push customers to websites where up-to-date information can be found. The hope is by educating the public, more and more people will get vaccinated, save lives and we can return to normal sooner rather than later. Currently, anyone in the state of Alabama that is 16 or older is eligible to receive the vaccine. The City of Dothan’s “Love Dothan” campaign ran a series of “Myth” ads utilizing the Durden Digital Network. The campaign features various myths about the COVID-19 vaccine with a website address to get more information about FAQ’s and registering for the vaccine. The Alabama Department of Public Health also ran a digital Out-of-Home campaign, each featuring a simple but encouraging message about getting vaccinated along with a website to find out more information.       In a time when most people are getting back to being out and about, and therefore are regularly exposed to Out-of-Home advertising, billboards are a critical part of COVID-19 messaging. Social media is so flooded with information about the virus that it’s hard to determine what’s fact and what’s not. For more information on getting the COVID-19 vaccine in the state of Alabama, click HERE. Do you have an important message to share? Are you looking to increase your brand’s awareness throughout the Wiregrass area? Durden Outdoor Displays, Inc. has been making clients FAMOUS for over 53 years. Check out our services and products by clicking HERE. Contact a FAMOUS Maker today to see how we can increase your bottom line at 334.792.5056.

The Key to a Successful Digital Billboard Campaign

Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective.

Although it is very similar to a traditional billboard, there are a few key factors to keep in mind when designing a digital billboard. The Durden Digital Network reaches over 1.3 million cars daily across six markets. With that many impressions, your design is key to running a successful campaign. We have put together some of the best practices we use here at Durden Outdoor Displays, Inc. when creating digital ads.

Simplicity is Key

Creating an effective digital billboard design starts with readability. The best designs are of no use if they are not legible from a distance. Legibility should be the first priority to create a successful design. The average driver has approximately 6-7 seconds to view a billboard. It is crucial to have a simple design that fully tells your brand’s story and also drives the consumer to your business.

Be Bold

Using bold fonts makes the message easier to read from the road. Big, bold lettering helps drivers comprehend your message quickly and retain information for later.

Tell A Story

While the saying “a picture is worth a thousand words” may be cliché, it does ring true. Images help make an emotional connection to those who view it. We suggest adapting the idea that less is more and using an image to convey the message that won’t fit into words.

Stay Consistent

To communicate your message more effectively, you must hone in on one key element that will stick with the audience. You only have, on average, about 4 seconds to gain their attention. It’s best not to stack your ad with multiple messages at once but rather a single message to draw in your potential customer. In addition, you should keep your message concise and consistent throughout all mediums that you are using.

Image is Everything

Picking the right images for your message is highly important. We recommend keeping the visual elements to a minimum and avoid making the design busy or crowded. A single image or graphic with bold wording will allow your consumer to absorb the information being presented to them easily.

Digital Capabilities

A great way to reach a consumer is making your advertisement relevant. With digital billboards, this is easy to achieve. Digital advertising allows clients to plan in a shorter time frame with quick turnaround times. It gives your business the flexibility to change your design up with the season and even promote daily specials if desired. Flexibility is key in an ever changing environment.

By implementing these best practices with your digital billboard campaign, your business will be set up for success. Are you interested in the Durden Digital Network to gain more exposure? Check out our inventory by clicking HERE. Contact a FAMOUS Maker today to learn more about our products and services by calling (334) 792-5056.

Links to design tips and other related articles:

2021 is the Year of Digital

This year, digital advertising is a top choice for brands looking for outdoor advertising options. There are several unique benefits of utilizing digital billboards in your marketing campaign. With over 30 locations in the Durden Digital Network, Durden Outdoor Displays, Inc. can help you create an impactful outdoor campaign that will set you apart from your competition.

Digital is Flexible

One of the best features of digital billboards is their flexibility. Whereas traditional billboard signage might be up for weeks or months, content on digital billboards may be changed weekly, daily, or even multiple times a day. For example, a restaurant has the flexibility to advertise breakfast specials in the morning, switch up the promotion at lunch, and then end the day with dinner specials. If retail stores hold a flash sale, they can easily advertise a sale for one day only and then revert back to a standard message. Changing a message frequently is typically difficult with traditional out-of-home media, but with digital signage, it can be done with ease.

Digital Increases Reach

Digital billboards are always on, 24/7 — so people take notice. In fact, 62% of consumers noticed digital billboards in a given month, and 50% of people said they notice them “all” or “most” of the time (Nielsen, 2020). That’s a lot of eyes on your brand. The Durden Digital Network, which stretches from Eufaula, Alabama, to Marianna, Florida, is exposed to over 1.3 million cars daily. Durden Outdoor offers different package options to fit your budget and increase your ROI all at the same time. A digital blitz displays your ad across various digital locations and can be utilized in multiple markets to promote your message. This is great for increasing your reach and promoting a message that is time-sensitive.

Digital Drives Action

Not only do drivers notice digital billboards, but they’re more likely to act after viewing one. According to Nielsen, 65% of viewers engaged in actions after seeing a digital ad, whether that was visiting the website, looking the brand up on social media, or visiting a store in-person. Including an address or directions to a brick-and-mortar store is beneficial, as 57% of those who noticed an ad immediately visited that business, and 95% of those people made a purchase after arriving! A well-made digital campaign can drive action and bring your business success.

Are you considering using digital billboards as part of your advertising campaign? Do you need help strategizing your business’s specific marketing needs? Contact Durden Outdoor DIsplays, Inc. today and become FAMOUS tomorrow at (334) 792-5056.

Complete Hearing

Have you heard? Kristy and Patrick Walding are providing you modern hearing care at Complete Hearing. While Complete Hearing is new to Dothan, many folks already know Kristy Walding. She’s served the Wiregrass Area for over 15 years. Her experience in client and hearing instrument care is second to none. Kristy and Patrick came to Durden Outdoor Displays in need of a campaign. A campaign that would let everyone in the Wiregrass Area know that Complete Hearing was now open. By advertising at all, your viewer is led to believe that you are in fact, open—coming soon messages aside. Unfortunately many campaigns state this obvious fact, leading to an unremarkable campaign. Don’t underestimate the power of a boring campaign. It can flatten your profits. It can sink your ROI. So, how were we to take this simple message and adapt it in such a way that it fit with the Complete Hearing brand? And, furthermore, how were we to convey it in a unique way, so as not to alienate their audience? With all that in mind, the pressure was on. Our art department collaborated with the Complete Hearing team and the end result took an old notion and refinished it to its former glory. Is the idea sound? Does it ring true? Leave us a comment and let us know.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Feeding the Wiregrass

Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.

Durden Outdoor Installs Alabama’s Largest 3D Nose

The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers.  We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across.  While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO:  https://youtu.be/GD9ocJnELrM bryanpharmeditedpic Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama.  Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden.  “This client is always willing to push the envelope with their creative as they know it works.”  The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
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Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL.  Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.

“A Pleasant Surprise for Enterprise” Beautiful Billboard Promotes Downtown Boutique

serendipitybulletin Serendipity means a pleasant surprise or the luck of finding something you weren’t looking for. Serendipity by Kei Boutique means finding that one piece of clothing you weren’t even looking for, but is just the perfect thing to make your wardrobe. When Serendipity by Kei contacted Durden Outdoor to make them famous, we were beyond ecstatic to help promote their eclectic selection. We started with a conversation with Serendipity by Kei’s owner, Keisha, about her vision for her boutique, as well as their advertising goals. This was a very enlightening and inspiring step, as her energy was highly contagious and got our creative team motivated to design the best board we could. We then started brainstorming and sketching concept art, which we would send over to Keisha to discuss and review; this honed in and refined the message, as well as the design. After the concept was approved, we were able to set up a wonderful photo shoot with our photographer partner Mark Broadway, and Serendipity’s delightful model, Mary Holland. A fashion shoot like this one was great to be a part of, as we were open to have fun and show off all the great items Serendipity by Kei has to offer. Keisha’s passion for her store, her customers, her fashion, and her vision were major inspirations for our design. She worked with us every step of the way, sharing her wisdom about her store and her excitement about our concepts, designs, and final product. Keisha put her feelings about the final design best in our last conversation, with an excited “Whoopie!” To find out more about Serendipity by Kei, check out their Facebook Page.  If you would like to be made FAMOUS, contact our sales department at sales@durdenoutdoor.com or call 334-792-5056 to speak with one of our creative image consultants.