“Our business is about posting great creative advertisements in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.
The Geneva Police Department, Geneva County Sheriff’s Department, the Alabama Bureau of Investigation, and the Federal Bureau of Investigation are conducting an active investigation into the disappearance of Shanna Genelle Peoples.
As you will remember Shanna went missing on Thursday, September 8, 2011, around 3:30 pm. Shanna was last seen in the area of 303 North Morris Street, in Geneva, Alabama. Although it is unclear of the clothing that Shanna was wearing, it is believed that she was wearing blue denim Capri pants and a green tank top. Shanna has a limited mental capacity, and investigators are not sure if she was the victim of an accident or if she was harmed by someone.
Shanna was known to walk and ride her bicycle in the community. She loved McDonalds and soft drinks and would often ride or walk to either Magnolia Market located on Magnolia Avenue in Geneva or C & M Grocery located on Maple Avenue in Geneva.
Geneva is a cohesive and caring community and we know that everyone wants to bring Shanna home. She is a beloved member of this community and we are asking the citizens of Geneva and the surrounding communities to join us in the effort to bring Shanna home. Investigators believe that success in this case will come from a joint effort between the citizens in the community and the law enforcement agencies involved in the investigation. Investigators would also like to thank the public for the information they have provide thus far, and encourage them to continue providing leads and information. Investigators in the case believe that they are individuals who have information regarding Shanna’s disappearance, and these individuals are strongly encouraged to report that information no matter how small they believe it is. Please allow the investigators to determine how important or relevant the information may be.
This case has been, is, and will remain a priority for local, county, state, and federal law enforcement. The investigators remain hopeful for a successful conclusion.
Digital Billboards have brought Out-of-Home advertising to a whole new level. Digital technology allows you to display multiple messages. Plus, with messages that are easily changed, you can display different ads on specific days as well as at different times of the day, making your message not only relevant but timely. With the latest eye-catching LED technology and multiple locations, Durden Outdoor is proud to introduce our NEW DIGITAL NETWORK to the Enterprise area. With seven different locations, more than 180,000 vehicles passing them daily and the ability to rotate to different locations every four weeks, the Durden Digital Network is the only network of it’s kind in the Enterprise Market.
The Displays in the Enterprise Digital Family are listed below:
Whitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C. Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens.
The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board.
The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down.
With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities!
The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network.
The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard.
Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time. Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at sales@durdenoutdoor.com.
“He had a much greater impact on our lives than we did on his,” says Touhy.The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
The AllState BCS National Championship Game on ESPN will be the rematch of the century. The undefeated LSU Tigers face off against No. 2 Alabama Crimson Tide on Monday night at the Superdome in New Orleans, Louisiana. This showdown guarantees the SEC a sixth consecutive BCS title.
“We want to have a warrior mentality in how we go about this because it’s going to take a relentless attitude for 60 minutes to win a game like this.” – Nick Saban, Alabama Head CoachIn early November, the Tigers beat the Crimson Tide in a close overtime victory. Turns out Alabama warranted a rematch for the BCS Championship game by holding onto their No. 2 spot. They beat out Oklahoma State, Stanford, and Oregon in the BCS standing to gain the right to challenge LSU for a rematch. Alabama continues to lead (45-25-5) in this rivalry that dates back to 1895.
“The opportunity to have competitively played yourself into an advantage position where you can play for a bowl championship – we recognize that as the reason why we’re here.” – Les Miles, LSU Head CoachThe last five matchups have been decided by nine or fewer points. With that said, we all know this AL/LSU game will be a great on to watch. If you are not making the long trip to New Orleans, Louisiana from Dothan, Alabama there are plenty of great places to hang out and watch the game. Hooters of Dothan, located on Ross Clark Circle, has great food and a great view… to watch the game. Right across the street is T.G.I. Fridays, where it’s always Friday. You can enjoy the game with appetizers & drinks inside or outside. If you are having a small or large tailgate party at home, or a friend’s, you can always stop by one of four Things-n-Wings locations. They have great deals of 25, 50 to 100 NOBO wings…you’ll be the MVP of the tailgate! Monday January 9th at 8:30 PM ET, Alabama will take another stab at beating LSU and taking home another national title. You don’t want to miss it! And don’t miss Dothan’s great food and social experience at TGIF, Hooters, and Things-N-Wings. Who do you think will be FAMOUS, Alabama or LSU? For more information on how you can purchase outdoor advertisements promoting your company for big events like this one, please visit our contact page and we can start making you FAMOUS today!
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