Tall Vertical On Primise Signs for SAMC

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The on premise banners for SAMC really look good placed on the building and really draw attention to cars driving by the location.  The Medical Center (SAMC) located on Highway 84 in Dothan, AL has been very aggressive with their public awareness campaigns.  The vertical banner placed on the building were designed and printed the same as a large billboard.  The material is a heave 13 oz scrim banner with sewn edges.  In this configuration the banners should last for 2-3 years. Check out the banners and post a comment below.  We would like to hear from those who take the time to read our website. If you are in need of large banners and/or billboard advertising be sure to contact us today.  

ON PREMISE BANNERS

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Billboard and On Premise Signs for OBGYN of Dothan

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obgyn-new-teamBillboard marketing is one of the most effective forms of advertising to a local population. Price per impression is very low when compared to other forms of advertising. Social Media marketing and the internet has really effect direct mail, radio, and television advertising.  The reason is a lot of people listen to music on their ipod, and people are recording their favorite tv shos on the dvd.  You can not ignore or fast forward through a billboard advertisement. Read more →

Eagle Eye Outfitters Fish Billboard

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Creative advertising generates impressions.  When you have the public’s attention it is much easier to captivate your audience.  If they are not looking they are not buying.  Durden Outdoor has been working with Eagle Eye Outfitters to establish brand identity and to direct traffic to their location in Dothan, Alabama.  This summer Eagle Eye Outfitters wanted to feature the fishing clothing they offer.

dsc_5223The client provided a picture of the man fishing leaving the creative design ideas to the Durden Creative Department.  The billboard design concept quickly evolved from a simple extension of the man over the top of the billboard to the eye catching design you see.  At first thought the massive 5 foot tall extension seemed to get the job done.  After more brainstorming and discussion our creative staff decided to add a huge fishing pole and fish to the left side of the board.

The fish was designed in a 3D CAD program.  The parts were sent out to be CNC Laser Cut.  The body of the fish is cut from .063 aluminum and the internal braces for the fish are CNC laser cut from .1875 P&O Steel plate. The fish assembly bolts together with 15 bolts and once it is bolted together it is very rigid. The total weight of the fish is roughly 6 pounds.

The end result is a shiny fish swinging in the wind and catching the attention of those passing by.  The client has already reported a large number of people commenting on the billboard within the first 2-3 days of it being posted.  This design will run for about 6 months before being replaced with the fall line marketing message. Read more →

Fort Rucker Main Gate Digital Billboard

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Durden Outdoor Displays has been resolute in its mission to establish creative marketing opportunities for companies who wish to target the southeast Alabama market. In April 2011 Durden Outdoor will be adding to it’s Digital Network with the FIRST digital billboard at the main Fort Rucker gate. The new digital billboard will have a patriotic theme honoring those who put their lives in harm’s way to protect and serve our great country. The new digital billboard will be the 13th in the Durden Digital Network which reaches 600,000+ cars per day throughout the network. The Durden Digital Network allows our clients the ability to have up to date messages and the ability to rotate around the market area if needed. Brand building and making companies FAMOUS is our business. Fort Rucker as many of you already know impacts heavily on the local economy in southeast Alabama. Those who are stationed at Fort Rucker as well as those who work on the base purchase goods and services from Daleville, Enterprise, Ozark, Dothan, Andalusia, and more. For newly stationed soldiers and family, many are not familiar with stores, restaurants, and services offered in the surrounding area. The Durden Digital Billboard at the main Fort Rucker gate offers an exclusive opportunity to build brand identity with those stationed at Fort Rucker by reaching them first. Contact our experienced marketing staff for more details and to learn ways your company can utilize this opportunity. Be sure call soon the space on the new digital billboard is limited and will be reserved on a first come first serve basis. For more information on the Durden Digital Network and pricing please CLICK HERE.

Now Hiring…. Administrative Assistant

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The Durden Team is growing!

Durden Outdoor Displays located in Dothan, Alabama is seeking the perfect person to fill an immediate opening for a Full Time Administrative Assistant.

The ideal candidate will be one who offers these skills:

  • On Time
  • Self-Motivated
  • Detail Oriented
  • Great organizational, customer service and computer skills.
  • Be dependable
  • Be a team player
  • Must be able to multitask
 

Application Instructions:

Interested applicants bring your resume and/or fill out application in person Monday through Thursday 7am – 5:30pm at 5500 US Hwy 431n, Dothan, AL. Or EMAIL resume to chamilton@durdenoutdoor.com

No Skinny Dipping

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Durden Outdorr Displays is S.E. Alabama’s leader in outdoor advertising with over 1000 billboards in the area.  Creative ideas are something the Durden crew works toward with each client.  Working creatively can offer new ways to connect with a potential customer, or help keep the brand image in front of an existing customer. The “NO SKINNY DIPPING” billboard campaign has been a huge success in the Dothan, Alabama area. The billboards were posted in several key areas around the Dothan market.  The billboards are part of a two-step process.  The first stage is to feature the “NO SKINNY DIPPING” slogan with no company branding, product, or service.  The second step will follow four weeks from the campaign starting.  Each of the “NO SKINNY DIPPING” billboard locations will receive new artwork on March 28, 2011 revealing the company and product or service offered. Local news media quickly picked up on the “NO SKINNY DIPPING” message in what many would consider a conservative community.  The billboard message has been fun with many people wondering what the message it related to.  Some of the local online news and chat hotspots have had the buzz of people guessing who and what.  So much so the owner of the message is going to sponsor a couple online giveaways for those wanting to guess the meaning of the board.

Beach Bound Traffic Through Dothan, AL

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Spring break and summer vacationing people make the trip to Panama City Beach, Florida where they spend millions of dollars. stimulating the Florida economy. Getting the travelers to stop at your business to spend money should be part of your business plan here in the Dothan, Alabama area.  Thousands of people  travel to Panama City Beach by way of Dothan, AL and other cities along US Highway 231. Local businesses who take advantage  of the additional beach traffic can add a new revenue stream to their business.  Some business owners take it for granted assuming those traveling through the area know how to find their business and/or services.  Simply put how are potential customers supposed to know what you offer and how to find you if you do not advertise. Not to mention motive them to want to spend money.  Often times people on vacation have spending on their mind.  Prepare your business to take advantage and capitalize on the opportunity.

Billboard advertising along Hwy 231 produces positive results for hotels, gas stations, and restaurants.  It should be pointed out many other business types can benefit from people passing through the Dothan area on vacation.  Families traveling may look for a hotel, but they may also look for other things to go do while staying the night in Dothan, AL. What is your plan to get these people into your place of business?  Durden Outdoor can assist in your marketing effort to capitalize on this potential business opportunity. Read more →

New Durden Outdoor Business Cards

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dsc_4620Durden Outdoor is in the process of creating marketing materials for our staff to use.  One of the changes is the new business card design.  The new business cards feature a QR Code to make exchanging contact information easier.  A QR Code is essentially a bar code detailing information you want to exchange.  Most modern smart phones have the ability to add a free app to read bar codes and QR Codes. If someone hands you a business card with a QR Code all you have to do is scan the code and you can automatically add their contact info to your contacts.  The benefit is you do not have to type it all in thus saving time. Not to mention taking out the chance for human error from mistyped information.

In marketing / sales getting people involved in a conversation can be difficult at time.  In my personal experience using QR Codes on past projects many people do stop to ask what the code is for.  After a short explanation you can transition your conversation into more meaningful business.

Vegetation Control Maintance

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Vegetation Control Services are provided at all Durden Billboard locations.  The Durden Outdoor crew works continuously to make sure no trees or other vegetation are blocking your billboard. This service is provided as part of the Durden package.  We believe that a well maintained site will help keep focus on the advertisement and not on the surrounding vegetation.

Be sure to contact the Durden Outdoor staff if you have any questions or concerns.

Digital Billboards used to Promote Concerts

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Northview Christian Church in Dothan, Alabama is hosting Israel Houghton in a live concert on February 23, 2011 at their church.  Israel Houghton is known within the christian music scene as a leader and innovator.  The outdoor advertising campaign designed to promote the concert will utilize 4 Durden Digital Billboards around Dothan to promote the concert.  All of the ads use common elements to keep the message consistent around Dothan. Durden Outdoor can design a advertising campaign to fit your goals and budget.  Be sure to contact our experienced marketing staff to get started. [singlepic id=36 w=176 h=176 float=center] [singlepic id=35 w=480 h=132 float=center] [singlepic id=34 w=288 h=132 float=center] [singlepic id=33 w=136 h=432 float=center]