Durden recognized by Enterprise Aviation Expo

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Durden Outdoor received this beauty over the weekend. 
" A FAMOUS Thank You" from the City of Enterprise and E'prise Aviation Expo - 2013

” A FAMOUS Thank You” from the City of Enterprise and E’prise Aviation Expo – 2013

We were recognized by the 2013 Enterprise Aviation Expo. The 5th Annual Enterprise Aviation Expo highlighted war-birds from the Southeast, as well as diverse aircraft’s found in the Wiregrass Area. It educated the public on the Enterprise Municipal Airport, honored our War Veterans, displayed aircraft’s from World War II though present day and entertained with aerobatics. 
 
We are always proud to partner with all the cities in our coverage area. 

Jason Aldean Coming Here Ad

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jason aldean billboardHave you heard the news about the Jason Aldean rotaty poster in Dothan? Yesterday a Jason Aldean is coming HERE rotary poster was installed next to Conestoga Steak House on Highway 231 North in Dothan, Alabama. This poster is will be replaced by a new message in a few weeks.  For more information be sure to check out the billboard location in a couple weeks by Conestoga Steak House.

Toadlick Announces Initial Line-Up 2013

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 Toadlick Announces Initial Line-Up DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced the initial line-up of performers for its second annual 3-day event, to be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, 2013. The stellar line-up will feature more than 20 of today’s hottest country music and southern rock stars, including Luke Bryan, Thompson Square, Lynyrd Skynyrd, Jake Owen, Chris Young, Kellie Pickler, Colt Ford, Corey Smith, Gretchen Wilson, Derryl Perry, Shane Owens, and more to be confirmed shortly. After being named “Top New Artist of the Year” at the 2010 Academy of Country Music Awards, Luke Bryan recently owned the night at the 2012 American Country Awards, pulling in nine awards, including “Artist of the Year,” “Male Artist of the Year,” “Album of the Year,” “Single of the Year,” and “Music Video of the Year.” He also won “Male Video of the Year” at the 2012 CMT Awards. Thompson Square has gained their share of recent accolades, winning “Vocal Duo of the Year” at both the 2012 ACM Awards and CMA Awards, “Duo Video of the Year” at the 2012 CMT awards as well as receiving two Grammy nominations. The couple was honored with three major awards at the American Country Awards in 2011. Toadlick is positioned to become the Southeast’s premiere music festival by combining legendary country and southern rock performers with today’s hottest newcomers. The event features three days of fun, music and camping, with ample spaces for tent camping as well as RV hookups. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. For a limited time, Toadlings can get special holiday-priced, 3-day passes to the festival for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END

2013 Toadlick To Benefit Local & National Charities

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FOR IMMEDIATE RELEASE For more information, contact: Chris Gilbert; 334-790-6260 2013 Toadlick To Benefit Local & National Charities DOTHAN, ALABAMA, December 14, 2012 Toadlick Music Festival has announced that a portion of the proceeds from ticket sales to their second annual event will go to help benefit the Wiregrass Children’s Home, which serves seven counties in the Wiregrass area of Southeast Alabama, and the national Special Operations Warrior Foundation. The Wiregrass Children’s Home offers a safe haven for neglected and abused children, providing food, clothing, shelter, and the loving support they so desperately need in the midst of crisis. Since its beginning in 1989, the Home has served more than 700 children—some for only one night, yet others for many years—all receiving a window of hope and a promise for a better tomorrow. For more than 32 years, the Special Operations Warrior Foundation has provided surviving children of Army, Navy, Air Force and Marine Corps Special Operations Forces with the college education their fallen parents would have wanted for them. They also provide financial assistance and support to special operations personnel who are severely wounded. “We are very proud to be associated with these two, very fine, non-profit organizations,” explains Chris Gilbert, Toadlick Music Festival Event Coordinator. “It gives us an opportunity to give back to our local community, as well as honor those who have served to defend our country and help the children many of them have left behind. And everyone who joins us at the Festival can share in the satisfaction that comes with helping those in need.” Toadlick Music Festival will be held at the National Peanut Festival Fairgrounds in Dothan, Alabama, April 11-13, and will feature more than 20 of today’s hottest country music and southern rock performers. The event features three days of fun, music and camping. In addition to great music, the event offers activities, vendors and attractions the whole family can enjoy. Get special, holiday-priced, 3-day passes to the festival for a limited time for only $89 by visiting www.toadlick.com. And kids under 12 are free! You can also find out more by following Toadlick on Facebook at www.facebook.com/toadlickmusic or on twitter @toadlickmusic. END

12-12-12

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  12.12.12 is a once-in-a-lifetime date. 12/12/12 is the Century’s last sequential date. For some, it represents luck. For others, its a day of romance and marriage. For a few, its their birthday. But for most its just another Wednesday. Some interesting facts you should know about today (12.12.12):
  1. Wedding bells will be ringing in Hong Kong & Singapore! They believe this day symbolizes love.
  2. Some believe today will be end of the world. Other believe it will come in a few days on 12/21/12
  3. Today as been declared “Anti-Doomsday” by the Astronomical Society of the Pacific.
  4. Palindrome lovers will rejoice in the fact that at 1:21:02 am, they can celebrate the second which marks a date-time combination which will be read the same both backwards and forwards. 2012-12-12 1:21:02 = 201212-1-212102.
  5. There will be another change for the sleepy Palindrome lovers at 12:12:12 pm, the number 12 will be given a “sixer” – 12/12/12 12:12:12.
  6. Mathematicians will find 12/12/12 to be three times more exciting than a normal “12” day.
  7. The number 12 brings harmony to the yin and yang for the Chinese.
  8. December 12, 2012 is exactly 6 years, 6 months, 6 days from June 6, 2006, or 06/06/06.
  9. 12 has been a significant number since its creation
  10. 12 months in the year, 12 hours of night and day, 12 astrological signs, 12 Olympic gods and goddesses, 12 days of Christmas, and Shakespeare’s Twelfth Night. Oh, and let’s not forget about eggs – which are cheaper by the dozen!
  11. Russia Today points out that this makes 12/12/12 three times more exciting than “a normal ’12’ day.”
  12. Kiam Moriya of Birmingham, Alabama will turn 12 at 12:12pm on 12/12/12
Is 12.12.12. Important to you in anyway? Let us know! Thanks – Team Durden

Wiregrass Retailers Gear Up For 2012’s Top 7 Fall Holiday Shopping Days

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The retail season is just around the corner, and now is the time to finalize marketing plans. Beginning with Columbus Day, October 8th, seven major retail shopping events line up to provsticky noteide huge opportunities for local businesses . Retail revenue is forecast to be up 3.3% during the 2012 fourth quarter, and traffic counts are expected to increase by 2.8% according to ShopperTrak. That influx should offer retailers the opportunity to convert browsers into buyers.
Experienced retailers know in order to capture those bucks, you must own the top-of-mind awareness position in the category. This means your brand is the first to mind when a consumer thinks of a product or service you offer. To maintain this status, businesses must remain diligent in their promotional efforts.

Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Sales don’t magically happen on Black Friday; it is important to ramp up to this potential plateau to meet or even exceed your seasonal sales goals. ABC news reported a 5.4% gain in August 2012 over last year’s numbers. Historically, a positive back-to-school season means an equally robust holiday shopping season, but expect a lull during the period before Black Friday unless you take an aggressive advertising approach. Too many low-income consumers are strapped right now. They will spend for back-to-school and for the holidays, but for the remainder of the time, they’re very cautious about what they are buying.
Media experts rely on a blitz & sustain strategy during times such as these to ensure advertising dollars are spent efficiently. This means you fish when the fish are biting. In more relevant terms, savvy advertisers should focus their spend on key shopping dates, but not go silent in between. In today’s high pressure sales environment, you must be out there or you could quickly become invisible.
The Durden Digital Network is perfectly designed to capture your target audience with a heavier display schedule on key dates and a lighter (but not silent) spot load in between. The team at Durden Outdoor have put together several packages to help you plan and focus your advertising in the coming months. Durden’s Kreative team provides excellent marketing and design support to all their clients. Make sure you are taking advantage of the upcoming high seasonal traffic.
You may think it is only September, but it is time to start putting together your Plan of Action. Preparing for the holiday shopping season is an annual ritual that can’t be ignored. The best advice is to start early and stay late – customers start holiday browsing earlier every year, but the decision to purchase may not come as soon as you expect. Contact Us today to get started on our digital network.

Richard Reinhardt now with Durden Outdoor Displays

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richard Monday, February, 6, 2012 Durden Outdoor Displays, Inc., the region’s leading creative billboard firm, has announced the hiring of Richard Reinhardt to the position of Creative Marketing Consultant. Mr. Reinhardt brings with him more than fifteen years of experience in the Marketing/Advertising industry.  Richard will provide his extensive knowledge of idea generation, promotions & brand management to Durden’s clients.  “Richard has a great reputation of managing client accounts and fabricating creative strategies for them.  We are excited to add his talents and energy to our team.” He comes to us with a strong background in regional television and radio from the likes of CUMULUS Radio and WTVY-TV.  Mr. Reinhardt has held positions from Account Executive to General Manager during his Marketing/Advertising career.  Mr. Reinhardt is a Carroll High School graduate and holds a Bachelor’s Degree from Troy State University.  Durden Outdoor Displays, Inc. offers bulletins, 4 week rotary posters & a digital network in 9 counties in S.E. Alabama and Georgia.  Visit www.durdenoutdoor.com  to see how we could make your firm “FAMOUS”.

Client Testimonials & Feed Back for Durden Outdoor Displays

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We would like to share some of our more recent praises from a few of our clients: We were given creative control by Bud Ford for the New WDHN Spec “You, Got Josh’d.” Mr. Ford knew he wanted it to look athletic, sports like, and sharp. Our Durden Creative Team designed the logo & banner you see below. WDHN’s Sports Director Josh Rultenberg takes his talents to the field, court, or where ever the playing ground may be for each episode of “You Got Josh’d” to see if he can out play his challenger.
“Thanks for your hard work and you are very good at what you do…I never saw the banner that way in my mind…excellent work” –Bud Ford, Meteorologist/Radio Personality
— Laura Wildzunas, a Rucker Blvd. Elementary Teacher, and Lori Snell, a Enterprise High School Teacher, have done a great job this year teaching the young minds of Enterprise, Alabama. Enterprise City Schools wanted to congratulate its excellent school system by having their 2012 Elementary and Secondary Teachers of the Year on the Durden Enterpirse Digital Network.
“You nailed it!!!!!!!!!!!!!!” Rick Rainer, Director of Operations at Enterprise City Schools
— Billy Lawrence Chevrolet-Buick, Inc.  is having a NASCAR give away contest. You can test drive your way to a 2012 NASCAR Weekend! The contest is from January 23, 2012 – February 12, 2012. The NASCAR Weekend includes 3 days & 2 Nights in a hotel and tickets to the NASCAR Weekend Event of your choosing. Once they notified us of their event, the design department quickly got to work on the artwork for the Eufuala Lighthouse Digital (Seen Below).
“The ad looks fantastic! You all did a great job!” Brooke Givens, Billy Lawrence General Manager
— Codwell Bankers Lisa & Kathy wanted to change their digtial message on our Enterprise Digital Network. The art department and creative team went to work to get their new vision up and running asap. Any time you see a “Home for Sale” sign you can call your Realtors, Lissa Fenner & Kathy Kinspell, and they will help you purchase it even if it is a different realty company handling the home.
“Thank you for getting those up and running so quickly! We are already getting comments on how great they are and the typical “why didn’t I think  of that?” Lisa Fenner, Realtor, ABR, Military Market Specialist, Coldwell Banker Prestige Homes & Real Estate, Inc
ecs-teachers joshd nascar-bl

Fortis College Increases Enrollment with Billboard Campaign

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fortis As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
  • HVAC-R Program
  • Medical Assisting
  • Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!  

Music Festival Coming to Dothan

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toadlick music festivalTOADLICK MUSIC FESTIVAL is a 3-day outdoor country music festival held at the National Peanut Festival Fairgrounds in Dothan, Alabama on the 22nd, 23rd, and 24th of March 2012. TOADLICK will feature some of the biggest names in Country Music performing on two stages throughout three fun-filled days and nights. General admission tickets are available for purchase online at toadlick.com. Trace Adkins, Sara Evans, Dierks Bentley, Billy Currington, and Montgomery Gentry are just a few of the fifteen acts that will be performing on the two amphitheater stages. Not only is there music but there is camping…Camping spaces (full hook-up, partial hook-up, and primitive) will allow you to enjoy the complete TOADLICK experience.

Durden Outdoor is grateful to have had a first hand experience in helping this great event in coming to Dothan, Alabama. They are utilizing all three of the Durden advertising products: Rotary Poster, Bulletins, and our Digital Network. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation. Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events (like TOADLICK Music Festival). Digital billboards are the billboards playing an on a large LED display.  The display shows one specific ad for roughly 8 seconds before rotating to the next advertisement.  The advertisements can be featured for both long term brand building marketing campaigns, and short “pulse advertising” to make a direct advertisement to promote an social event, sale, grand opening, or other event. Different ads can be displayed depending on many variables such as time of the day, month, weather, and more. TOADLICK will surely be FAMOUS before its all over. If you would like to be FAMOUS contact us today and become a part of the Durden Advertising Family.