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When Two Billboards Are Better Than One

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The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Dothan’s Largest Pill Bottle Lands on the Southside

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Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

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The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Billboards Increase Sales for Eufaula Restaurants

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Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Escape the Ordinary

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Looking for a quick getaway this summer? Escape the ordinary and head on up the road to Phenix City, AL. Experience Whitewater Alabama, home of world-class rafting. Raft down the Chattahoochee River, boasting the longest urban whitewater rafting in the world. The course has been described to be as “wild as Colorado and warm as Costa Rica.” Not quite brave enough to jump into a raft just yet? Warm up your adrenaline with the Blue Heron Adventure Zip Line. Take flight crossing the Chattahoochee River and experience the only dual-zip line that connects two states reaching speeds up to 40 mph.

Durden Outdoor is excited about our new partnership with Whitewater Alabama. Utilizing a mix of rotary posters and a premium bulletin, they are able to target locals as well as vacationers traveling through the Wiregrass. Their rotary posters are strategically placed on high traffic routes including Restaurant Row along Ross Clark Circle, Main Street and Hwy 231 North. Their premium bulletin can be seen on Hwy 231 South, Alabama’s most traveled highway to Florida beaches. Check out all of the many adventures that they have to offer at WhitewaterAlabama.com.

If you would like to become FAMOUS, please contact one of our sales representatives today at (334) 792-5056 or sales@durdenoutdoor.com.

Durden Outdoor Installs Alabama’s Largest 3D Nose

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The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers.  We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across.  While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO:  https://youtu.be/GD9ocJnELrM bryanpharmeditedpic Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama.  Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden.  “This client is always willing to push the envelope with their creative as they know it works.”  The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
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Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL.  Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.

ICY BILLBOARD CATCHES MAJOR ATTENTION

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In the South Alabama heat, it’s surprising to see icicles hanging from a billboard. Well here on the corner of Highway 84 West and Ross Clark Circle in Dothan you can see just that. This refreshingly cool addition was created for our client, Ashley Enfinger, for their promotion of Sears Hometown Store and Glacial Cryogenics. Ashley put it best when he said, “The billboard is great, and exactly what we needed to let people know about our businesses. Durden Outdoor is always coming up with a creative way to make us look good.” Our design team had quite a job on their hands to make a design that brought attention to both Sears and Glacial Cryogenics, and gave directions to both locations. For a bit of insider information, designers always say, “Less is more in outdoor.” Fortunately for the designers and the client, everyone was in agreement that we needed to stick with this philosophy and keep the design bold and simple, with just enough embellishment to make everything POP! That is where the icicles came in, deep from our team’s creative subconscious, likely wishing for a chilly reprieve from the near 100 degree weather this summer. These icicle additions add a cool feature (pun intended) to the billboard, drawing attention as they sway in the breeze. Be sure to check out Sears (http://www.searsoutlet.com/Dothan/d/store.jsp?store=4242#/) and Glacial Cryogenics (http://glacialcryo.com/) while you are in Dothan to see how cool they really are! Sears-Store-Glacial-Cryotherapy-Icy-Billboard-Dothan-Alabama  

Durden Outdoor Expands Inventory in Troy, AL

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image With the increasing retail growth to the Troy, AL market, Durden Outdoor expanded its inventory in the Spring of 2016 by acquiring the inventory of Insight Media. First, Durden Outdoor upgraded and better positioned 5 of the 6 locations acquired. Durden also built two new prime time 10’ x 40’ bulletins and also added a new 10’ x 40’ Digital at the highest traffic intersection in the city. To help support the demand of circulation for business who like to saturate the market by using our Rotary Poster Program, we expanded our rotary inventory by adding six new Rotary Poster Boards. Troy is looking forward to the retail growth coming in first Quarter of 2017. Phase One of the new Publix Shopping Center will open which will have eleven store fronts attached and several outer parcels. There are already three new restaurants committed along with a new bank to be built on one of the outer parcels. There will be two new Credit Unions coming to Troy later in 2016. There are also plans for a new retail strip to be added across from Santa Fe Cattle Company. So far in the past year, Troy has seen a new tire store open (Jim Whaley Tires) along with a new Owner of the Ford Dealership and name change to Pike County Ford, the opening of Chicken Salad Chick and several other new retail establishments. After seeing all the new growth in the City of Troy over the past couple of years, Durden Outdoor saw the need to go in and create more inventory and upgrade some existing inventory to be able to support the demand  and have the best billboard positions for our Clients.  We are excited about the growth of Troy and look forward to helping make many businesses FAMOUS in the Troy, Alabama market.
**NEW** AVAILABLE TROY BILLBOARDS AS OF 7/15/2016
Pike County Population:  32,899
 
Contact us at sales@durdenoutdoor.com with questions about rates for below.
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Bulletin #7737:  Hwy 231 @ 3 Notch St / Next to CVS
Poster #2905: University Blvd @ Brundidge St. (entrance to Troy Campus)
Bulletin #7739:  Hwy 231 @ Hwy 167 (north of Don Walker’s) southbound face
Bulletin #7740:  Hwy 231 @ Hwy 167 (north of Don Walker’s) northbound face
Poster #2902: Hwy 167 across from The Half Shell Oyster Bar
Bulletin #7753:  Hwy 231 / Just north of Troy Regional Hospital

Billboards Add Huge Increase To Dothan Hotel’s Bottom Line

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In today’s world, many people pre-book their hotel rooms online for convenience.
However, there is still a large percentage who don’t.  The largest hotel in Dothan, AL decided to use billboards to entice this “last minute” group of travelers.  “Most hoteliers just use billboards for directionals.  We wanted to put ours to the test” says Hannah Shiver, GM of the Clarion Inn.
“We decided to promote our new LIKE US OR STAY FREE promotion & we’ve received a tremendous response. The hotel staff keeps track of customers who mention these billboards and have given them credit for $200,000+ worth of business over the past few years. Durden Outdoor not only helped to increase our bottom line, but made us FAMOUS in the process!!” says Hannah.
Clarion
Click or call us today to see how our team of Famous Makers can help to increase your bottom line.  Click here to see other award winning creative.

‘Tis the Season for Giving

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TEAM Durden has a lot to be thankful for this Thanksgiving. We are extremely blessed with great customers and wonderful co-workers that we all consider family. This year, we chose the Wiregrass Area United Way Food Bank’s “Stuff the Semi” food drive as a public service project. They will be collecting non-perishable food items, frozen turkeys, and monetary donations today at Southside Wal-Mart until 6:00 PM to feed families this holiday season. Whether it be a food drive, paying someone’s utility bill, or simply a kind gesture of “how can I help?” This Thanksgiving, we encourage you to give back to your community and bless someone who may be going through a tough time. “In everything give thanks; for this is God’s will for you in Christ Jesus.” 1 Thessalonians 5:18 Stuff the Semi