https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2014-06-23 10:01:042014-06-23 10:01:04"CAN’T TOUCH THIS" BILLBOARD FOR DOTHAN KIA
You can’t touch this…. My-my-my-my Durden has done it again. Tasked with designing a billboard to turn heads, Durden looked towards the original rapping hamsters in the Kia commercials for inspiration and were led to another rapper of the human kind. We all remember the 1990’s hit single “U Can’t Touch This,” written, performed, and produced by MC Hammer, himself. This signature song of Hammer’s is possibly one of the most recognizable records ever… which happens to be the same thing Durden wants for Dothan Kia. The 2014 Kia Soul gets 31 mpg on the Highway and costs $13,995. What better way to advertise that then putting MC Hammer on top of a 14’ x 48’ billboard. Well it’s not actually MC Hammer. It is a mannequin made to look like him, dressed in a gold & black jumpsuit. Our Creative Department and Expediting Department worked together with Dothan Kia to create this beautiful 3D Billboard work of art. If you would like #TeamDurden to design your next out-of-home advertisement, please contact our sales department to get started. Nah-na-na-na, Stop, Hammer Time!
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2014-06-20 15:40:062014-06-20 15:40:06DURDEN OUTDOOR BUILDS IT'S FIRST MOTORIZED TRUCK DOOR ON A BILLBOARD
Durden Outdoor Displays, Inc helped Action Buick GMC of Dothan roll out the red carpet for the new 2014 GMC Sierra. The Sierra is a cut above other trucks showcasing the new standard in truck interiors. Durden wanted to showcase this aspect of the 2014 Sierra by creating a billboard that entices you to look inside. Sierra’s cabin has been crafted to provide you and your passengers with a quality experience. Durden Outdoor and Action of Dothan invite you to open the door to a new Sierra and take her for a FREE test drive. Action of Dothan, located at 211 Ross Clarck Circle, came to Durden when they wanted an out-of-the-box design for their out-of –home advertising. This one-of-a-kind billboard design with a 35’ Sierra 1500 came directly from the Durden Outdoor Creative Department. The 12’ door and 3D Mirror that opens and closes was hand crafted in the Durden Outdoor Production Department. To see the process of creating this motorized truck door for Action, click here. If you would like an out of the box idea (like this one) for you company, contact our sales department today to get started.
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2014-04-30 13:04:072014-04-30 13:04:07Durden Strategically Expands Digital Network
In April Durden Outdoor Displays added two digital billboard locations to its expanding digital network. These new locations are in two of Dothan, Alabama’s fastest growing traffic areas – U.S. Highway 231 South at Saunders Road and U.S. Highway 84 East at Ross Clark Circle.
“Our business is about posting great creative advertisements in front of the maximum amount of targeted prospects,” says Bill Durden, vice president and creative director of Durden Outdoor Displays, Inc. “When we do this, we produce results for our clients.”These two locations were strategically chosen because of their high increase in daily traffic over the past several years. The segment of Highway 231 South between Ross Clark Circle and Saunders Road has seen a healthy 16 percent increase in traffic over the past 11 years to 33,610 per day. During this same time period Highway 84 East at Ross Clark Circle has seen a steady 8 percent increase in daily traffic. This popular intersection now boasts over 64,000 cars per day according to the Alabama Department of Transportation (ALDOT). Durden Outdoor Displays, Inc. is a local, privately owned firm which expanded from traditional billboards to high-tech digital displays in 2007. Over the last seven years Durden’s digital network has expanded to 27 locations spanning four Southeast Alabama counties. This network reaches more than one million cars daily. Durden Outdoor is the largest out-of-home media provider in nine Southeast Alabama counties with over 1000 faces. For an up-to-date traffic count map of the state of Alabama, please visit our web page.
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2013-06-03 19:33:132013-06-03 19:33:13Durden Designs 3D Billboard for Local Bankruptcy Firm
Whitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C. Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens. The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board. The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down. With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities! The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network. The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard. Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time. Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at email@example.com.
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2012-11-29 16:12:252012-11-29 16:12:25Enterprise State Community College featured as Advertiser of the Week
Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation. Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs. Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year. Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding. “Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations. If you would like to be made FAMOUS like Enterprise State Community College, Contact Us today!
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2012-10-15 15:09:182012-10-15 15:09:18Area 51 Products Chosen as Advertiser of the Week
Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Area 51 Tactical, your local tactical gear and gun supplier. Are we talking about the Area 51 in the state of Nevada? No, Area 51 Products LLC is located in Dothan, Alabama on Highway 231N (also known as Montgomery Highway). North of Ross Clark Circle, Area 51 is approximately 25 minutes from Fort Rucker and an hour and a half from Fort Benning. Area 51 has been providing great products at great prices to the shooting community since 1998. For several years their primary selling venue was eBay. Just recently they decided to partner with Durden Outdoor Displays, Inc. to help promote their local store location. Their store front is open six days a week. Local customers are welcome to visit, shop, and discuss any product/shooting questions they may have. It is impossible to miss the largest extension in the Dothan Market. You can see their 10’x 42’ bulletin located 100 yards ahead of the store front with a HUGE green alien holding their sign. “The billboard is awesome! It is exactly what I dreamed it would be! The Creative Department captured my vision perfectly & our customers are raving about it,” says Don Nicholson, Owner. With a wide selection of ammunition, books, clothing, firearms, accessories, flashlights, lasers, holsters, guns, optics, duty gear, tactical gear, cases, & targets, they have all you could ever need. And if they don’t – they can get it for you in 3 to 4 business days. Let Area 51 Tactical supply your next shooting necessities and let us make you FAMOUS, Contact us today!
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2012-09-17 21:41:282012-09-17 21:41:28Dixieland Metals of Alabama Durden Advertiser of the Week
Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Dixieland Metals of Alabama, which is located in at 378 Eastland Rd, Dothan, Alabama. Dixieland Metals of Alabama is a recognized leader in the metal building industry. Dixieland sells to the general public and to contractors in the tri-state area. They also ship to anywhere in the US. They offer a full range of metal roof and wall panel systems, plus the finest details of trim, accessories and fasteners. They also offer custom panels that will fit any need, and custom trim. Dixieland Metals of Alabama came to Durden to help increase the public’s awareness of their company. With the help of Durden’s Creative Department, Dixieland’s re-designed logo, digital display, and 5 bulletins were a hit among the market. In order to keep the campaign consistent, Durden also designed personalized business cards for Dixieland’s Employees. “”Thank You!! It was a pleasure working with you guys; you’re art deptartment seems to always get just what I am looking for. Can’t wait to see my new sign!!” from Holly A., GM If you are interested in becoming FAMOUS, like Dixieland Metal, please contact us today!
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2012-09-10 18:35:332012-09-10 18:35:33Michelle's Restaurant Durden Advertiser of the Week
Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Michelle’s Restaurant which is located in Georgetown, Georgia. It is located just after crossing into the state of Georgia by way of a bridge linking Eufaula, Alabama and Georgetown, Georgia. Michelle’s offers a seafood buffet on Friday & Saturday nights and lunch buffet from Sunday through Thursday. Michelle’s came to Durden to help increase Eufaula & outside traffic into their restaurant. With the help of Durden’s Creative Department Michelle’s was pleased with its own original southern themed design that captured the essence of what Michelle’s Restaurant was about, southern cooking at its finest.
“Since the billboard has gone up we have seen a tremendous increase of Eufaula locals, whom never knew we were just across the bridge in Georgetown. We’ve also had a lot of positive comments on the billboard,” says Mr Perryman, owner.At the entrance way of Eufaula’s Historic District, which catches through and local traffic, you can find their 10’ x 42’ Bulletin Billboard. So, next time your passing through Eufaula, Alabama swing by Michelle’s Restaurant to enjoy some southern comfort food and tell them Durden sent ya!!
If you are interested in becoming FAMOUS, like Michelle’s, please contact us today!
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2012-03-12 17:39:202012-03-12 17:39:20ALABAMA Votes, Candidates Use Durden Billboards
March 13, 2012 is the congressional primary election. Who are you voting for? Eleven running candidates voted for Durden when they decided how to promote their campaign. We had the privilege of doing Eight Rotary Poster designs throughout the area, a bulletin in Dale County, & two digital billboards on our Durden Digital Network, which has 16 locations! Let’s meet the candidates who voted for us… Stuart K. Smith is an Ozark Attorney and Republican Candidate for the office of Circuit Judge, Place 1, within the 33rd Judicial Circuit, which serves Dale and Geneva Counties. Mr. Smith helped his campaign by using Durden’s Rotary posters. For past 6 years, Bill Filmore has been Chief Assistant District Attorney for Dale/Geneva Counties. Filmore handles the prosecution of major felony jury trials (usually sexual assaults and murder). Attorney Filmore also chose to promote his campaign with Durden’s Rotary Posters in Dale & Geneva counties. Ron Snell believes his qualifications and experiences, especially having taught in every Geneva County school cluster, make him the best candidate to advance all Geneva County schools as the Geneva County Superintendent. Mr. Snell chose to use rotary posters along with his other campaign elements. Fred Hamic seeks re-election to Geneva County Commission chairman/probate judge. Hamic says that in his first term he helped to get Geneva County on firm financial footing, and that the county currently owes nothing against its $10 million debt limit. He came to Durden for his outdoor advertising of his re-election campaign. Rotary Posters in Geneva County display his artwork created by our Art Department. Starla Mathews has served the citizens of Houston County as Revenue Commissioner for the past twelve years. It is this experience that leads her to seek the office of probate judge in Houston County, Alabama. Starla chose to promote her campaign on Durden’s Digital Network. Durden has a total of 17 locations when it comes to advertising digitally. Patrick Davenport believes it is important to have an attorney as Probate Judge. He graduated from UAB with a bachelor’s degree in history and received his law degree from Cumberland School of law at Samford University. Davenport said his opportunity to serve as special probate judge in the absence of Houston County Probate Judge Luke Cooley has given him a unique qualification to hold the office. Mike Stell’s mission is to bring Barbour Counties Probate Judge’s office into the 21 Century. Snell wants to stop the long lines and make the office more “Customer Service Friendly.” Mr. Stell is promoting his campaign with Durden’s Rotary Poster in Barbour County. Steve Blair has operated a law firm for 25 years and served as Coffee County district judge for eight years. He was a 12th Judicial Circuit judge for two years and Enterprise’s municipal judge for the past six years. Mr. Blair is using Durden’s Digital Network in Enterprise to help promote his campaign to be Coffee County Probate Judge. Sharon Ard Michalic has 26 years working with Dale County. Her work experience began with the Tax Assessor and Tax Collector Offices before transferring to the Probate Office in 1994. She has had the privilege of working for two past probate judges. Now she is running for Probate Judge herself, and utilized Durden’s Rotary Poster to help her attain that spot. Woodrow (Woody) Hilboldt said his long work history in community-based business and his degree in business administration would be invaluable resources in carrying out the probate judge’s duties, which include maintaining vital public records, protecting public resources, and additional administrative duties associated with the “business” side of the office. He chose Durden to help promote his campaign with our Print Rotary Posters. Gerald Harden has served the citizens of Dale County politically for over 30 years and wishes to continue to do so. Harden believes he has the experience and the leadership capability in order to continue to make Dale County a better place today and for future generations. He is utilizing Durden’s Print Posters to campaign for his election into the Dale County Commission Chairperson Office. New Leadership and New Ideas for the Future of Barbour County is Jason Tyre’s 2012 Campaign Slogan. Over the last sixteen years, Jason has worked diligently through the Court System to provide alternative programs for substance abuse offenders to make them more productive citizens. He chose the Eufaula Digital Light House to further his campaign through outdoor media and advertising. Area businessman and community leader, Mark Blankenship announced his candidacy for Chairman of the Dale County Commission. Blankenship said he wants to put his experience, work ethic, and aggressive leadership to work for Dale County. Blankenship, a licensed residential contractor and developer, currently serves as President pro-tem of the Ozark City Council, serves as a member of the Ozark Technology board, and serves on the CB&T bank board of directors. Mr. Blankenship chose to promote his campaign with a Durden Bulletin In Dale County. We thank all of our candidates for supporting us and allowing us to help promote you campaign this election. With a marketing network of 1000 plus billboard, poster, and full color digital displays — your message was effectively promoted with Durden Outdoor. Commission Chairman Gerald Harden – Dale County Mark Blankenship – Dale County Circuit Judge Bill Filmore – Dale & Geneva County Stuart K Smith – Dale & Geneva County Probate Judge Fred Hamic – Geneva County Mike Stell – Barbour County Steve Blair – Coffee County Sharon Ard Michalic – Dale County Woody Hilboldt – Dale County Starla Mathews – Houston County Patrick Davenport – Houston County Superintendent Ron Snell – Geneva County Circuit Clerk Jason Tyre – Barbour County
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Amy Riddle https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Amy Riddle2011-12-06 23:25:542011-12-06 23:25:54Fortis College Increases Enrollment with Billboard Campaign
As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
- HVAC-R Program
- Medical Assisting
- Pharmacy Tech
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!