As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology.
In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
- HVAC-R Program
- Medical Assisting
- Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily.
If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!
Durden Outdoor is excited to have partnered with AEG Entertainment to promote the one and only Willie Nelson & Family in the Durden Digital Network! AEG Entertainment came to us looking for a digital billboard blitz in the Dothan market to let the wiregrass area know that the country music legend is coming to town. You can see Willie LIVE tonight at the Dothan Civic Center! Limited tickets are still available and may be purchased at the Dothan Civic Center box office.
Here is a little history to be thankful for… In 1621, the colonists and Indians shared an autumn harvest feast that is acknowledged today as one of the first Thanksgiving celebrations in the colonies. For more than two centuries, days of thanksgiving were celebrated by individual colonies and states. It wasn’t until 1863, in the midst of the Civil War, that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November.
Thursday, November 24, 2011 will be a day of good home cooking, family, friends, and a time to be thankful for all that we have. I know most Dothan Citizens were thankful the gas prices went down the week of thanksgiving. This blessing came at a great time since a lot of Dothan Natives travel out of town to see their families.
Here at Durden Outdoor Displays, we are thankful for our clients who continue to do business with us and our staff that works hard every day (even holidays) to get boards posted. The Durden Outdoor office will be closed Thanksgiving day so that our staff may spend time with their families. Regular work hours will begin again on Monday the 28th.
If you’re out in Dothan, Alabama shopping on BLACK FRIDAY you might see our digital boards running early Friday morning. From 12pm-6am we plan to have a Special Ad playing for all the black Friday shoppers. Next year we hope to sell this spot to a lucky Dothan business to help direct shoppers their way at such early hours of the morning.
We’ve done some research for you on WHO will be opening & WHEN for Black Friday. Below is a list of Dothan Business Hours for Black Friday 2011.
