Willie Nelson LIVE tonight!
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“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!
Yes We Can Dothan's Advertising Campaign
Digital Billboards are rapidly becoming the go to platform in outdoor advertising. The first thought is digital billboards attract attention because they are bright displays rotating static image content to draw your eye to the display. Digital Billboards have much more to offer with the ability to change out your message as often as needed. No printing is required when compared to traditional billboards which keeps production costs at a minimum. Conditional media also adds the ability to effectively reach potential customers. Conditional media means different ads can be placed for morning traffic and evening traffic as well changing via RSS feeds from the internet. For more info on this please contact us.
Some features of Digital Billboards
Durden Outdoor Displays is growing with the addition a NEW Digital Lighthouse Display in Eufaula, Alabama. The NEW Digital Lighthouse is an industry first tri-sided display combining a unique structure with a state of the art digital billboard. Eufaula is a growing area where the Durden Outdoor team hand picked the location for this new display. Traffic counts are up in Eufaula generating a perfect opportunity for local businesses to capture market share from those passing through the area as well as locals. Digital billboards are the perfect for building awareness for upcoming sales, events, community functions, and more.
US Highway 431 passing through Eufaula proved to be the perfect location for this new digital billboard. It is located at the corner of Hwy 431 N and Clayton Hwy (northbound). The display not only gains the attention of those driving by the location, but the traffic light at the interception provides a captured audience sitting waiting for the traffic lights to cycle. The traffic count on Hwy 431 through Eufaula is 35,540 plus per day which equals roughly 13 MILLION cars per year. The display is in close proximity to some of the following businesses and communities in Eufaula, Alabama:
Billboard marketing is one of the most effective forms of advertising to a local population. Price per impression is very low when compared to other forms of advertising. Social Media marketing and the internet has really effect direct mail, radio, and television advertising. The reason is a lot of people listen to music on their ipod, and people are recording their favorite tv shos on the dvd. You can not ignore or fast forward through a billboard advertisement. Read more →
Spring break and summer vacationing people make the trip to Panama City Beach, Florida where they spend millions of dollars. stimulating the Florida economy. Getting the travelers to stop at your business to spend money should be part of your business plan here in the Dothan, Alabama area. Thousands of people travel to Panama City Beach by way of Dothan, AL and other cities along US Highway 231. Local businesses who take advantage of the additional beach traffic can add a new revenue stream to their business. Some business owners take it for granted assuming those traveling through the area know how to find their business and/or services. Simply put how are potential customers supposed to know what you offer and how to find you if you do not advertise. Not to mention motive them to want to spend money. Often times people on vacation have spending on their mind. Prepare your business to take advantage and capitalize on the opportunity.
Billboard advertising along Hwy 231 produces positive results for hotels, gas stations, and restaurants. It should be pointed out many other business types can benefit from people passing through the Dothan area on vacation. Families traveling may look for a hotel, but they may also look for other things to go do while staying the night in Dothan, AL. What is your plan to get these people into your place of business? Durden Outdoor can assist in your marketing effort to capitalize on this potential business opportunity. Read more →
Albert Kirkland won the District 3 Commissioner seat in Dothan, Alabama last night. He will be signed in at the next Commissioner meeting replacing the vacant seat Paul Lee left after being elected for Alabama House of Representatives. Congratulations on the victory. Now the work begins for District 3 in Dothan, AL.
Durden Outdoor placed an ad on all three sides of the Justice Park Digital Billboard this morning saying congrats on the victory. If you see Albert Kirkland tell him you saw his ad on the Durden Digital Billboard.
If you are interest in advertising on the Justice Park Digital Billboard in downtown Dothan, AL be sure to contact us for more details.