Durden Outdoor Displays, Inc helped Action Buick GMC of Dothan roll out the red carpet for the new 2014 GMC Sierra. The Sierra is a cut above other trucks showcasing the new standard in truck interiors. Durden wanted to showcase this aspect of the 2014 Sierra by creating a billboard that entices you to look inside. Sierra’s cabin has been crafted to provide you and your passengers with a quality experience. Durden Outdoor and Action of Dothan invite you to open the door to a new Sierra and take her for a FREE test drive.
Action of Dothan, located at 211 Ross Clarck Circle, came to Durden when they wanted an out-of-the-box design for their out-of –home advertising. This one-of-a-kind billboard design with a 35’ Sierra 1500 came directly from the Durden Outdoor Creative Department. The 12’ door and 3D Mirror that opens and closes was hand crafted in the Durden Outdoor Production Department. To see the process of creating this motorized truck door for Action, click here.
If you would like an out of the box idea (like this one) for you company, contact our sales department today to get started.
The 2014 Pepsi Gulf Coast Jam (PGCJ) is a three-day country music festival that will be held on August 29th, 30th, and 31st in Panama City Beach (PCB), Florida. This three day event will be packed full of musical talent. The Music Festival is launching its second annual festival with a bang, and Durden Outdoor is a proud sponsor again! In its inaugural year, Pepsi Gulf Coast Jam attracted thousands of country fans from all over the United States and beyond with a lineup that included Toby Keith, Brantley Gilbert, Trace Adkins and many more. Executive Producer of Pepsi Gulf Coast Jam, Rendy Lovelady, is expecting 2014 ticket sales to far exceed the attendance that the festival drew in 2013. With the help of Durden, they were able to reach locals and Florida beach travelers in the following Alabama markets: Dothan, Eufaula, Geneva, Enterprise, Ozark, Headland, Abbeville, Troy, Brundidge. 
PGCJ is utilizing multiple of Durden Outdoor’s billboard mediums (Rotary Posters, Digital Network, & Static Bulletins) to advertise their headlining acts that will be performing Labor Day weekend in PCB. Country music’s superstars Blake Shelton, Carrie Underwood and Dierks Bentley are this year’s headlining acts. Carrie is set to headline Friday, August 29th, while Dierks headlines Saturday, August 30th, and Blake closes out the festival, headlining Sunday, August 31st! What should you expect at Pepsi Gulf Coast Jam? During the day, find yourself with white “sugar” sand beneath your toes and ocean waves washing up on the shore at our beach stage located at the M.B. Miller County Pier (12213 Front Beach Road). As the sun begins to set, shuttle over to Frank Brown Park (16200 Panama City Beach Parkway) and JAM out to our star studded headline stage late into the night. Once you’ve had far too much fun for one day catch some shut-eye in your beachfront condo or hotel. Multiple condos in Panama City Beach are providing various packages that include room rates & passes to the Music Festival. Want to stay up to date on what’s happening at Pepsi Gulf Coast Jam? An app is now available for download on all iPhone and Android mobile phones through the app store. The app is a great resource for deals, info, schedules, and photos. For more information about Pepsi Gulf Coast Jam’s lineup, VIP & General Admission Tickets, lodging partners, directions, partnership opportunities, parking, and vendors, please visit www.gulfcoastjam.com. Pepsi Gulf Coast Jam is a production of PCB Entertainment, LLC. If you are interested in utilizing out-of-home media to promote your next event in South Alabama please contact our sales team. We can help you reach over 1 million cars (daily) about your upcoming local or long distance event. Click here to email the Durden Sales Team.
Durden Outdoor is excited to have partnered with AEG Entertainment to promote the one and only Willie Nelson & Family in the Durden Digital Network! AEG Entertainment came to us looking for a digital billboard blitz in the Dothan market to let the wiregrass area know that the country music legend is coming to town. You can see Willie LIVE tonight at the Dothan Civic Center! Limited tickets are still available and may be purchased at the Dothan Civic Center box office.
Whitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C. Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens.
The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board.
The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down.
With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities!
The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network.
The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard.
Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time. Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at sales@durdenoutdoor.com.
” A FAMOUS Thank You” from the City of Enterprise and E’prise Aviation Expo – 2013
Did you hear about the ADDY’s? Besides the recent buzzed about YouTube video of the show’s audience performance breaking out into the “Harlem Shake”, this year was a huge success! The ceremony was hosted at the Durden Outdoor Sign Museum on February 21st with Durden’s own Amy Kirkland, serving as this year’s ADDY Chair. The hottest creative of the Wiregrass was announced at the Gala. Everyone who attended had a great time enjoying the entertainment, photo booth sessions, delightful dinner and drinks.
The American Advertising Federation, the nation’s oldest national advertising trade association, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The mission of the AAF is to protect and promote the well-being of advertising. They achieve this through an exclusive, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
Every year the creative is bigger and better with fierce competition. The ADDY’s is a way to showcase the talent of businesses, freelancers, and college students. Distinguished panels of creative executives were honored to judge this year’s competition. Among the judges were:
National Peanut Festival 2012 • November 2nd – November 11th in Dothan, Alabama
Gate and Ride tickets can be purchased in advance at the NPF Fairgrounds. This year they have the MegaPass! It includes (1) admission ticket and (1) Armband that may be used for any one day of the festival. The McDonalds Ride-a-thon advanced package will save you $7 and also contribute to the Ronald McDonald House. Each night there will be discounts on the gate admission price. You can see more details about these discounts on the NPF webpage or facebook.
We look forward to seeing everyone out at the 69th annual National Peanut Festival. Remember, if you see a farmer, be sure to shake his hand as they are what it’s all about. If you would like to be made FAMOUS, contact the team at Durden Outdoor.
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