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Billboards Create Record-Breaking Weekend for Julia’s Restaurant

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We recently had the opportunity to partner with Julia’s Restaurant to make their delicious buffet FAMOUS in Troy, AL. Julia’s Restaurant wanted to make a huge impact on Hwy 231. They utilized our bulletins to make a statement and tell a story to southbound traffic on Hwy 231. As you travel 231 South to the beach, you will see five different directional bulletins featuring Julia’s breakfast, lunch, and dinner buffet. The weekend after the billboards went up, Julia’s owner Bo Lankford said “we had a record breaking weekend with the highest sales we have ever seen.” Be sure to stop by Julia’s and enjoy their mouth watering down home cooking- they even have a daily menu listed on Facebook https://www.facebook.com/Julias-Restaurant-LLC-171935629493440/  The team at Durden Outdoor can help you reach over one million cars daily. Contact our sales team today about making your business FAMOUS in the Wiregrass. Julia'sCollage  

‘Tis the Season for Giving

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TEAM Durden has a lot to be thankful for this Thanksgiving. We are extremely blessed with great customers and wonderful co-workers that we all consider family. This year, we chose the Wiregrass Area United Way Food Bank’s “Stuff the Semi” food drive as a public service project. They will be collecting non-perishable food items, frozen turkeys, and monetary donations today at Southside Wal-Mart until 6:00 PM to feed families this holiday season. Whether it be a food drive, paying someone’s utility bill, or simply a kind gesture of “how can I help?” This Thanksgiving, we encourage you to give back to your community and bless someone who may be going through a tough time. “In everything give thanks; for this is God’s will for you in Christ Jesus.” 1 Thessalonians 5:18 Stuff the Semi      

FREE Gulf Coast Jam Tickets

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JULY ranks as one of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Miranda Lambert, Lady Antebellum, Keith Urban and many more! Your ads must be booked and pick any 6 consecutive days in July for your ad to run on 5, 8 or 11 digital billboards in any of our 4 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 27 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL and Enterprise, AL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
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As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

Countdown Christmas & NYE on our Digital Network!

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  Durden-Holiday Countdowns It seems so early to be talking about the Holidays, but the countdown to Black Friday has begun! Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started. A recent poll reflected typical consumer holiday shopping plans: • 38% start their holiday shopping by mid-October • 34% start on Black Friday • 18% start in early December • 5% start a few days before the holidays • 3% start on Cyber Monday We’ve created 3 digital billboard countdown pieces for you to entice your customer to remember you during this Holiday Season. Contact our Sales Team today to begin your countdown, 334-678-2209 or sales@durdenoutdoor.com

Durden Designs 3D Billboard for Local Bankruptcy Firm

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mydebtWhitaker Marketing came to Durden Outdoor with the idea of collaborating to promote their client Espy, Metcalf & Espy, P.C.   Known as Dothan’s bankruptcy lawyers, EMEPC, have more than 60 years combined in bankruptcy law, and have helped thousands of individuals and families escape or decrease crushing debt burdens. The design process of Espy, Metcalf & Espy began with several creative meetings researching the topic, defining the direction, and strategizing about the possibilities. This is when the “Ball & Chain” concept emerged from our creative minds and leapt onto the dry erase board. The expression “ball and chain” refers back to the actual ball and chain, which was a heavy metal ball secured to a prisoner’s leg by means of a chain and manacle. The ball and chain was in use in both Britain and the USA by the early 19th century (and possibly much earlier.) The earliest citation in print is from The Times, January 1819. Now, it is used as a slang term for a burden that you must carry around with you. In our design the “Ball and Chain” is a metaphor for how debt can be a burden and weigh you down. With the design sketched out, Durden’s Creative department began designing and revising the billboard. After a few ideas were mapped out the initial design was presented to the client for review. Once the concept was given a go-ahead the 3D idea developed while meeting with Durden’s production department. Excitement had sprung with this new 3D idea between all three entities! The artwork was approved and the agency decided to creatively spend their client’s ad budget on (1) stationary bulletin strategically located on Main Street in Dothan, Alabama [across from Wiregrass Church.] To add frequency and coverage to this “MY DEBT” ad campaign, they also included a digital rotary showing on our Durden Digital Network. The team at Durden then began engineering and building the 20 foot 3D Chain and Cuff to fit on the billboard. You can see how we made it by clicking HERE. Shortly after it was installed Sharon Whitaker, President of Whitaker Marketing, notified us that the client had already received a lot of positive feed back from their 3D billboard. Creating the RIGHT IDEA for the RIGHT CLIENT equals “FAMOUS” every time.   Durden Outdoor was beyond ecstatic about developing and producing this billboard campaign for Whitaker Marketing and  Espy, Metcalf & Espy, P.C.’s Bankruptcy Practice. To find out how to add a 3D PROP BILLBOARD to your next marketing campaign, contact one of the FAMOUS MAKERS at DURDEN OUTDOOR today at sales@durdenoutdoor.com.

Leigh Anne Tuohy of The Blind Side speaking in Dothan

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Leigh Anne Tuohy is coming to Dothan, Alabama! The Dothan Education Foundation is pleased to announce the inspirational matriarch of the family to Alabama. The real-life mom from the hit movie, “The Blind Side” [featuring Sandra Bullock, Quinton Aaron and Tim McGraw] has been invited to voice her inspiring story on March 7th, 2013 at 7:00 p.m at the Dothan Civic Center, in Dothan, Alabama. Leigh Anne is energetically involved in many civic and faith-based organizations, including Grace Evangelical Church, of which she founded. She inspires spectators through her public speaking to analyze the full potential of people in their community and to find worth in those individuals who society has deemed insignificant. This woman views potential and value in every person and emphasizes how we can impact a person’s life with a little help. Leigh Anne will be sharing her personal journey she underwent with Michael Oher and how the experience changed her as a person.
“He had a much greater impact on our lives than we did on his,” says Touhy.
The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
  • Upper Level: $25
  • Lower Level: $40
  • Ground Level- Meet & Greet: $75
  • Ground Level – Dinner: $100
  • Ground Level- Table (8): $800
If you would like to Hear the Real Story of Leigh Anne Tuohy, tickets can be purchased by calling DEF at (334)-794-6585 or emailing the Executive Director, Tami Culver, at tami@dothaneducationfoundation.org.

Richard Reinhardt now with Durden Outdoor Displays

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richard Monday, February, 6, 2012 Durden Outdoor Displays, Inc., the region’s leading creative billboard firm, has announced the hiring of Richard Reinhardt to the position of Creative Marketing Consultant. Mr. Reinhardt brings with him more than fifteen years of experience in the Marketing/Advertising industry.  Richard will provide his extensive knowledge of idea generation, promotions & brand management to Durden’s clients.  “Richard has a great reputation of managing client accounts and fabricating creative strategies for them.  We are excited to add his talents and energy to our team.” He comes to us with a strong background in regional television and radio from the likes of CUMULUS Radio and WTVY-TV.  Mr. Reinhardt has held positions from Account Executive to General Manager during his Marketing/Advertising career.  Mr. Reinhardt is a Carroll High School graduate and holds a Bachelor’s Degree from Troy State University.  Durden Outdoor Displays, Inc. offers bulletins, 4 week rotary posters & a digital network in 9 counties in S.E. Alabama and Georgia.  Visit www.durdenoutdoor.com  to see how we could make your firm “FAMOUS”.

Average Income Plays a Roll in Ad Campaigns

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We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign.  High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend?  The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.

Dothan, Alabama is a hub for smaller outlying towns in multiple counties.  Dothan is located in Houston County.  Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking.  We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising.  Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.

Other factors should be considered.  Fort Rucker has a large transient work force.  People travel to and from work on the base.  Fort Rucker has 3 main gates going in and out of the base.  Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.

Census Information:

  • ALABAMA:                      CLICK HERE

Counties in Durden Outdoor’s Market Area

Keep in mind there are other factors to consider when planning a marketing campaign.  Traffic count and average income are important factors and should be considered when choosing areas to place advertising.  Our experienced marketing professionals can answer questions and help define areas that may produce the best possible return for your product and/or services. Be sure to CONTACT US for more details. The government census website linked to above also shows major cites in Alabama as well. Dothan is listed.  Keep in mind only a select cities are listed on the Census website.    

Dothan Magazine Ad for Durden Outdoor

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The creative team at Durden Outdoor recently completed a new double truck ad for Dothan Magazine.  A double truck ad is a two page ad where the pages are facing each other.  A double truck ad allows for a lot of space to display your marketing message.  The new Durden ad features the FAMOUS tagline meaning Durden Outdoor is in the business of making other companies FAMOUS.  The effects done to the word FAMOUS were completed using Photoshop layer styles and 3D effects. Durden Outdoor utilizes high quality graphic design tools including CorelDRAW, Adobe Photoshop, and Illustrator to create effective marketing messages.

Keep in mind, part of the deal when starting a marketing campaign at Durden Outdoor is having our award winning creative team design an effective billboard design for your business.  The Durden crreative team treats each company differently based on goods and/or services offered to ensure you have the best possible marketing message posted.  Contact us today to see what the Durden Outdoor creative team can do for your business.

Pick Your Creative Partner Wisely in 2011

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What happens when your marketing campaign is boring and does little to make potential clients remember your business?  Simple… the result it the person seeing the ad will more than likely never call or stop by.  In 2011 be sure to pick your business’s creative partner wisely.  Creative advertising and understanding the fundamentals of effective marketing strategy can mean more for your business’s bottom line.  Be sure to contact the Durden Kreative staff to see what we can do to make your business FAMOUS in 2011.