Posts

Complete Hearing

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Have you heard? Kristy and Patrick Walding are providing you modern hearing care at Complete Hearing. While Complete Hearing is new to Dothan, many folks already know Kristy Walding. She’s served the Wiregrass Area for over 15 years. Her experience in client and hearing instrument care is second to none. Kristy and Patrick came to Durden Outdoor Displays in need of a campaign. A campaign that would let everyone in the Wiregrass Area know that Complete Hearing was now open. By advertising at all, your viewer is led to believe that you are in fact, open—coming soon messages aside. Unfortunately many campaigns state this obvious fact, leading to an unremarkable campaign. Don’t underestimate the power of a boring campaign. It can flatten your profits. It can sink your ROI. So, how were we to take this simple message and adapt it in such a way that it fit with the Complete Hearing brand? And, furthermore, how were we to convey it in a unique way, so as not to alienate their audience? With all that in mind, the pressure was on. Our art department collaborated with the Complete Hearing team and the end result took an old notion and refinished it to its former glory. Is the idea sound? Does it ring true? Leave us a comment and let us know.

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

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Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Billboards Increase Sales for Eufaula Restaurants

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Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Attorney Credits Billboards for 60% Increase

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Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt

Jason Aldean Coming Here Ad

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jason aldean billboardHave you heard the news about the Jason Aldean rotaty poster in Dothan? Yesterday a Jason Aldean is coming HERE rotary poster was installed next to Conestoga Steak House on Highway 231 North in Dothan, Alabama. This poster is will be replaced by a new message in a few weeks.  For more information be sure to check out the billboard location in a couple weeks by Conestoga Steak House.

Healthy Woman Event is Durden’s Advertiser of the Week

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durden-template-poster-flatEach week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Healthy Woman, a Medical Center Enterprise resource. The Healthy Woman Program is a community system that is sponsored by Medical Center Enterprise and designed to empower women with the confidence to make informed health care decisions for themselves and their family. Medical Center Enterprise’s Healthy Woman chapter plans to celebrate its 4th anniversary with a special event on October 4th at The Enterprise Civic Center! The keynote speaker is Ali Vincent, first female winner from the hit TV show “The Biggest  Loser”. This dinner event is from 6-8:30pm and will feature entertainment from the ESCC Entertainers, singing waiters, a fun photo booth, and more. Healthy Woman brings the Wiregrass the perfect evening to laugh and learn with Ali as she shares her physical, mental and emotional journey of becoming The Biggest Loser. She’ll talk about making choices to fully live your own life and succeed. There will be a book signing following the event, and you can purchase her book “BELIEVE IT, BE IT” when you register for the event! Dinner & program tickets are $20 and must be purchased in advance either online at www.mcehospital.com/healthywoman  or in person with exact cash or check payable to Healthy Woman at the Medical Center Enterprise main lobby admissions during the hours of 8am-8pm. Healthy Woman came to Durden to help increase the public’s awareness of their 4th anniversary event. With the help of Durden’s Creative Department, excitement for the event continues to grow with seats filling up fast, so don’t wait to get yours. The Healthy Woman campaign used 4 Week Rotary Posters to accomplish great reach among the community. With target market capabilities, creative design flexibility, and low cost per thousand, this campaign can be seen throughout the Ozark and Enterprise markets. Durden Outdoor is a proud sponsor of Healthy Woman and we look forward to attending the 4th anniversary celebration. If you are interested in becoming FAMOUS, like Healthy Woman, please contact us today! healthy-woman-anniversary-event-2012

Heron Cove Apartment named advertiser of this week

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Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Heron Cove Apartments, which is located at 200 A Heron Cove Drive, Enterprise, Alabama. Heron Cove Apartments Homes, a gated community just off Glover Avenue, offers three spacious floor plans and a host of modern amenities. Plus, you can take advantage of their pristine fitness center, refreshing swimming pool or enjoy the gazebo and playground areas. They are conveniently located near multiple Restaurants, Theatres, Shopping Centers, Schools, the Post Office & Downtown Enterprise. Heron Cove came to Durden to help increase the public’s awareness of their facilities. With the help of Durden’s Creative Department, Heron Cove’s new displays were a hit among the market and their residents, attracting new residents from Coffee & Dale County.
“The sign is absolutely beautiful. Your staff is incredible! I have had several of our current resident’s state how beautiful the billboard is. I’m real pleased with the new design the art department sent over.  The phone number is very visible and the colors are bright and vibrant.” Crystal Lamb Senior Property Manager Heron Cove Apartment Homes
Heron Cove is a fine example of how 4 Week Rotary Posters can provide a great reach among the community. From Ozark to Enterprise, with highly visibility target market capabilities, creative design flexibility, and low cost per thousand, this campaign help fill up Heron Cove Apartment 1, 2, & 3 Bedroom Units. If you are interested in becoming FAMOUS, like Heron Cove, please contact us today! heron-cove-apt  

Truancy/Violence Against Teachers Campaign launched

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truancyHenry & Houston County Schools joined together with the District Attorney’s office to launch a campaign against Truancy and Violence against Teachers. Doug Valeska along with Tim Wilder (Dothan City Superintendent), Tim Pitchford(Houston County Superintendent),  and Lisa Knowles (Henry County Superintendent),  reached out to Durden Outdoor Displays when it came time to put this campaign into action. Twenty (20) Poster Billboards across Houston & Henry County will be covered with the multiple designs created by the Durden Art Department for this joint campaign. Not only did Durden Outdoor showcase this campaign with their billboards, but they also helped with creating the 25,000 rip cards that were sent home with students to explain the truancy law. These brochures/rip cards include a perforated edge to tear off, requiring a parent or guardian signature to indicate they have read and understood the law. All tear-offs should be returned to the school.
 “We just want to send a message. Our number one interest is the children,” Valeska said. “Our job is to work with the children and keep them in school.”
Skip School, Deal with the DA. Truancy is any unexcused absence, tardy or leaving school without permission. A parent or guardian can face criminal charges if the child is not properly attending school. The student can face court-ordered probation, electronic monitoring, curfews and extensive counseling. Truancy complaints can be filed on a student between the ages of 7 and 17 if they have at least seven absences.
Hit a Teacher, Go to Jail. Valeska’s Campaign for Violence against Teachers is posted along with the Truancy Billboards. If you physically punch/hit your teacher or principal you could be subject to jail time. Durden Outdoor was very happy to help promote this important message to the parents and students of Houston and Henry County. If you have a message you would like to publicize please contact the Sales Department for further information on our outdoor billboards and other media.

Music Festival Coming to Dothan

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toadlick music festivalTOADLICK MUSIC FESTIVAL is a 3-day outdoor country music festival held at the National Peanut Festival Fairgrounds in Dothan, Alabama on the 22nd, 23rd, and 24th of March 2012. TOADLICK will feature some of the biggest names in Country Music performing on two stages throughout three fun-filled days and nights. General admission tickets are available for purchase online at toadlick.com. Trace Adkins, Sara Evans, Dierks Bentley, Billy Currington, and Montgomery Gentry are just a few of the fifteen acts that will be performing on the two amphitheater stages. Not only is there music but there is camping…Camping spaces (full hook-up, partial hook-up, and primitive) will allow you to enjoy the complete TOADLICK experience.

Durden Outdoor is grateful to have had a first hand experience in helping this great event in coming to Dothan, Alabama. They are utilizing all three of the Durden advertising products: Rotary Poster, Bulletins, and our Digital Network. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation. Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events (like TOADLICK Music Festival). Digital billboards are the billboards playing an on a large LED display.  The display shows one specific ad for roughly 8 seconds before rotating to the next advertisement.  The advertisements can be featured for both long term brand building marketing campaigns, and short “pulse advertising” to make a direct advertisement to promote an social event, sale, grand opening, or other event. Different ads can be displayed depending on many variables such as time of the day, month, weather, and more. TOADLICK will surely be FAMOUS before its all over. If you would like to be FAMOUS contact us today and become a part of the Durden Advertising Family.